This year the African Seed Trade Association (AFSTA) congress was held in Mombasa Kenya from March 4 to 7, where it was attended by hundreds of delegates from dozens of countries (both from Africa and worldwide). Hazera was proud to take part in the Congress, alongside leading international and African seeds companies, as an exhibitor and members of AFSTA.
Hazera’s beautifully designed booth displayed our products that are especially suitable for the African market. Our team was headed by Hazera’s CEO – Rami Dar, and included Jawdat Badawieh – Commercial Director of Africa, Asaf Stern – Area Sales Manager Africa, as well as Joram Wambugu – Sales & PD Manager Africa.
The Congress was a wonderful opportunity to host many local African visitors, including companies, farmers and dealers and to further strengthen our relations, network with the local growers, customers and NGOs. This was also an excellent opportunity to learn more about the markets, their needs and new consumer trends. Our presence at the Congress is a component of our strategy is to continue Hazera’s development and growth in East Africa, and advance activities and operations in West Africa.
After the Congress, our team visited the Planteck nursery in Naivasha, and then toured fields where Hazera crops are grown, including Shanty tomatoes and Russet onions – in Mogotio and Rumuruti.