This year the AFSTA Congress (African Seeds Trading Association) held in Livingstone, Zambia, from the 2nd to the 5th of March, and attended by hundreds of delegates from numerous countries (both from Africa and worldwide). Hazera was
proud to once again participated in this Congress, as an exhibitor and member of AFSTA, alongside leading seeds companies, both international and African.
Hazera’s lovely booth will showcase our products which are particularly suitable for the African market. Our team will be headed by Jawdat Badawieh – Hazera’s Africa Commercial Director as well as Joram Wambugu – Africa Sales & PD Manager. Our
presence at this important annual Congress is a key component of our strategy to continue Hazera’s development and growth in East Africa, and advance activities and operations in West Africa.
The Congress is also an excellent opportunity to learn more about the markets, their needs and new consumer trends, as well as a great opportunity to welcome many local African visitors, including companies, dealers and farmers and to reinforce our
relations with them, and network with the local growers, customers and NGOs.
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